A heavenly Angel Soft redesign hit shelves in February 2024! the solution perfectly balances softness and strength while elevating ‘angel baby’ and her world up in the clouds.
The Brief:
The goal of this brand redesign was to connect the new Angel Soft animated campaign to the brand’s visual identity system and package design system.
My Contribution:
Lead Designer from ideation through production, Design Direction, Photography & Illustration Direction, Designer of selected package design system, Brand Guidelines Development & Finalization, Copywriting, Brand World Creation & Execution
Agency: Soulsight
