Fairlife’s ultra-filtered products are lactose free and contain less sugar + more calcium than regular milk. YUP! caterS to tweens craving indulgent, dessert-like flavors.
The Brief:
To refresh the “YUP” sub-brand through irresistible appetite appeal, a refreshed packaging system, inclusive of flavor-forward cow illustrations, and new brandmark.
My Contribution:
Lead Designer, Identity, Illustrations
Agency: Soulsight
