Philly’s look and feel is simple, modern & inclusive WHILE PROMISING immersive pleasure WITH EVERY BITE. You don’t just taste it…you feel it.
The Brief:
To partner with the Philadelphia Cream Cheese team to reposition their website and relevant brand packaging, conveying a sensorial experience that aligns with the new and improved brand promise and tone of voice.
My Contribution:
Website Design Direction, Photoshoot Design Direction, Packaging Design Direction, Concept Work Oversight, Client Presentations & Collaboration
Agency: Soulsight
