Kraft macaroni and cheese is a brand that loves movies. limited edition packaging and special noodle shapes drove excitement for the release of several hollywood hits.
The Brief:
Celebrate Limited Edition partnerships with movies like “Black Panther: Wakanda Forever” and
“Space Jam: A New Legacy” without losing KMC’s shopability and brand presence on shelf.
My Contribution:
Design Direction, Client Presentations & Correspondence,
Contributing Designer
