Camping trips are only complete with campbell’s chunky camping – a limited edition fireside favorite, essential for any camper’s toolkit.
The Brief:
The Campbell’s team sought an optimized logo and package design system to convey a hearty, satisfying meal that gives nature and adventure seekers the perfect excuse to fuel up and gather around the fire for a campsite meal, while maintaining a clear connection to Campbell’s Chunky core soups.
My Contribution:
Lead Designer from ideation through production, Design Direction, Illustration, Client Presentations & Correspondence.
